Target Blu Eye detects the radio signals of (unmarked) police vehicles, fire trucks, and ambulances in your vicinity, even if they are not using sirens or flashing, so you can anticipate traffic calmly and with better awareness.
Why Target Blu Eye matters to most drivers:
We’ve all been there. A quiet stretch of motorway, music up, right foot a little too eager and suddenly, a flash or a letter through the post. Three points, £100, and a bruised ego. Fact is, you are not alone, in 2024 the amount of penalty points increased 12% in the UK as mentioned in this article written by the Indiendent. Figures revealed drivers in Britain received 9.61 million points in 2024, up from 8.55 million during 2023. We believe people do not do this on purpose, but simply are unaware of their speed. Especially with modern cars being quieter than ever. In a new car 60mph can feel slower then in an older car while speed limits haven’t changed in the UK.
The truth? Most of us don’t mean to speed. We simply lose awareness.
If you’ve recently received penalty points, you’ll know the feeling: it’s not about recklessness, it’s simply that you didn’t realise your speed had crept up. Target Blu Eye is designed for exactly these everyday moments, to help you stay aware before it becomes a problem.
This is the number of penalty points awarded to drivers in Britain each year from 2021, according to Co-op Insurance:
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2021: 2,803,432
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2022: 7,329,228
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2023: 8,545,646
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2024: 9,610,237
A gadget that helps you slow down
Target Blu Eye is there to remind you to check your speed regularly. It’s about staying aware of it. Target Blu Eye reminds you to check your speed by listening to the same encrypted TETRA/Airwave radio signals used by police, fire, and ambulance vehicles across the UK. When it detects activity, it gives you a calm visual and audio alert, a small reminder that emergency services are nearby.
That gentle “ping” has an unexpected effect: it makes you ease off, refocus, and pay attention again. You’re reminded that you share the road and that it’s worth driving with a bit more composure.
Why that reminder matters
Every 22 minutes someone is killed or seriously injured on UK roads. According to the Royal Society for the Prevention of Accidents (RoSPA), inappropriate speed contributes to 24 % of road deaths. The RAC reports that nearly 350 people a year die simply because someone drove too fast to react.
The government’s penalty system reflects how serious it’s become:
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3 penalty points + £100 fine for a basic offence
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12 points within 3 years = driving ban
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New drivers lose their licence after just 6 points
Once those points land on your licence, insurance costs soar and getting them removed can take years.
How does it work?
Something all emergency vehicles have in common is that they communicate using a TETRA radio. TETRA stands for Terrestrial Trunked Radio and is a digital standard for radio communication used by almost all emergency services in Europe. In the UK, the TETRA network for emergency services is called Airwave.
Target Blu Eye monitors the frequencies of emergency services’ TETRA and Airwave radios and listens for the distinctive periodic pulses sent by the radios every four seconds to be assured of a place in the network. These could be emitted by marked or unmarked vehicles, by radios worn by beat officers, or even mobile speed camera operators. When the pulse is detected, the driver is alerted. Based on the sensitivity setting, it can detect any emergency services radio within 1000 metres. This even happens when the Airwave radios are on standby only and not being used for communication (speech). This enables drivers to become aware of the emergency vehicles with forenotice. In busy areas such as city centres or near hospitals you may see more alerts. On rural roads there may be fewer. You can adjust sensitivity to suit your route.
Does Target Blu Eye alert other emergency vehicles too?
Target Blu Eye does not differentiate between emergency vehicles, including both marked and unmarked police cars, because they use the same TETRA/Airwave protocol to communicate with each other. Therefore Blu Eye also alerts drivers of ambulances, fire engines, motorcycles, HGVs, Highway Agency vehicles, and other emergency service vehicles, regardless of whether they are on Blue lights and sirens.
Where to buy one?
There are three models. All use the same core detection engine that listens for periodic Airwave TETRA activity from police, fire and ambulance radios. They differ mainly in how they are installed and how you see the alert.
Two installation styles
1) Portable set up
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Blu Eye GO
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Sits in the car without fixed installation.
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Plug in power, set up in about two minutes.
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Touchscreen interface on the unit.
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Best if you want to move it between cars or avoid fitting work.
2) Fixed installation
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Blu Eye 2 LED
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Installed by an authorised dealer behind trim.
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Discreet LEDs integrate in or near the rear view mirror.
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Clean, factory like look.
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Blu Eye 2 LCD
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Installed by an authorised dealer.
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Small LCD screen mounted neatly on the dash or tucked away.
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Easy to read alerts and settings on screen.
Which one should you choose
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GO if you want zero fitting, portability, or you drive more than one car.
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2 LED if you want the most discreet look with simple light cues.
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2 LCD if you prefer a clear screen with more on device information.
Where to buy
Blu Eye GO
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Buy direct from our website.
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Price: £1,249 (current pre order price £999 if shown on the page)
👉 Order Blu Eye GO
Blu Eye 2 LED
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Available through our authorised UK dealer network.
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Price: £1,399
👉 Find a dealer
Blu Eye 2 LCD
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Available through our authorised UK dealer network.
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Price: £1,449
👉 Find a dealer
If you are unsure which fits your car or use case, use the dealer finder for quick advice on integration, or order GO online if you want a simple portable set up.